In a year filled with ups, downs and tremendous drams, the market for rare
whisky investment is *set for a record-breaking year* if the monumental
first half of the year is replicated.
According to the most recent report by Rare Whisky 101, almost 85,000
bottles of single malt Scotch were traded on the secondary market, with a
valuation of over £36m in total, an average price per bottle of over £426.
If this rate of growth continues, the report claims that the full-year
valuation of the market will be over 30 per cent higher than 2019’s record
numbers, and whilst these numbers did drop in 2020, the v-shaped recovery
for the market was telling for the value people place on whisky and other
Outside of the averages, 2021 has already seen several auction records
broken for some of the most exquisite bottles ever, from the £1.2m paid for
a 1926 Macallan 1926 Fine And Rare 60 Year Old, to the Emerald Isle
Collection, which beat the record, albeit by including a Fabergé egg into
As well as this, the world’s oldest whisky, a Glenlivet Gordan & MacPhail
Generations 80-year-old scotch has finally been distilled, bottled and sent
to Hong Kong to be sold by auction house Sotheby’s.
Whilst the most headline-grabbing bottles are at the top end, the most
popular growing market for whisky buyers, according to the report, is
sub-£1000 premium bottle buyers.
This part of the market has previously been missed out, as distilleries
focus on either the mass market or aim for the extreme high end of the
market with superlatives.
With single-malt, in general, continuing to be very popular, the
collector’s market looks strong heading into the end of 2021 and the dawn